Study reveals social media’s potential for misuse
Google alerts sent me a link today dated December 8, 2010 whose headline read "Study reveals social media brand marketing potential". I clic... Read more
5 January, 2011
Brand Rants
Making sense of international marketing and brand strategy in the information age
Movember: The Final Tally
Movember 2010 is history. As the dust (and whisker clippings) settle, we are able to gauge the success of this year’s effort. &... Read more
29 December, 2010Stop Listening to the Social Media Experts and Start Watching Andy Griffith
What small towns can teach us about the "new" rules of marketing In the 1950s, Madison Avenue decided to reinvent the marketing proce... Read more
1 December, 2010Online charities: When bad tactics happen to good causes
One Mo Bro's plea for more online charities to stop preaching and start participating ‘Tis the season of giving. So what’s the ... Read more
30 November, 2010Social media: I don’t want to know
Saw this music video from Marketing Reject and thought I'd share. It's one marketing manager's musical lament about trying to cope with th... Read more
22 November, 2010China 101: Getting up-close and personal with the world’s biggest market
After posting on China in Talent Zoo (Marketers: Visit China Before China Visits You) I got a few mails asking about trips to China and th... Read more
3 November, 2010Marketing and branding in China
The common perception of China is that it’s a waking giant that is still struggling to rise. The reality is something different. As ... Read more
1 November, 2010Social media and the 10% solution.
I'm often asked if brands should use traditional or social media. The question is often phrased as if the two are mutually exclusive and you... Read more
28 October, 2010Is it time to start augmenting your brand’s reality?
Augmented reality (AR) is the latest killer technology sweeping across smartphones and desktops alike. But the real question is wheth... Read more
18 October, 2010
Why bother monitoring buzz?
Can you imagine a marketing manager letting brand-related websites, endorsements, editorials, images, or videos be broadcast without revie... Read more
28 September, 2010
