Marketing and branding in China

The common perception of China is that it’s a waking giant that is still struggling to rise. The reality is something different. As ...

1 Nov 2010 3057 Views

The common perception of China is that it’s a waking giant that is still struggling to rise. The reality is something different. As China expands and stretches its massive arms, expect the Communist powerhouse to take the world by storm in the next decade.

 

Cokechina

 

In my latest blog post on Talent Zoo, I look at marketing in the country, the changing face of branding and Chinese products overtaking their Western counterparts.

Please take a moment to read the post and leave a comment about how you see China progressing in the coming years.

 

 

Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.

Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.