Marketing and branding in China

The common perception of China is that it’s a waking giant that is still struggling to rise. The reality is something different. As ...

The common perception of China is that it’s a waking giant that is still struggling to rise. The reality is something different. As China expands and stretches its massive arms, expect the Communist powerhouse to take the world by storm in the next decade.

In my latest blog post on Talent Zoo, I look at marketing in the country, the changing face of branding and Chinese products overtaking their Western counterparts.

Please take a moment to read the post and leave a comment about how you see China progressing in the coming years.

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