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The student blog of international marketing & brand development run in cooperation with Lund University

The new trends of storytelling

Not tell a story, make it together: 3 main components of effective ‘storymaking’

When it comes to storytelling everybody has an agenda, but who knows storymaking? Now, it is time to make stories together... Read more

5 February, 2020
Online Community

Brand communities – A fading trend in the self-focused present?

What can brand communities do to stay relevant online? ... Read more

29 January, 2020
TripAdvisor

Online reviews will make or break your restaurant

Learn how to get customers to write good reviews about you in order to get more bookings... Read more

22 January, 2020
Colin Kaepernick's Instagram Post announcing his collaboration with Nike for their anniversary campaign (Kaepernick, 2018a)

Is Nike’s Kaepernick campaign sacrificing everything? #JustDoIt

Why Nike’s anniversary campaign with Colin Kaepernick stepped up the game of brand activism and social media... Read more

15 January, 2020
Two Generation Zers taking a selfie for Instagram

How to Hook Generation Z with Instagram Stories: A hyped story is not good enough

Generation Z is becoming a hot topic for marketers today, but who are they and how can you capture their divided attention? Let’s find out... Read more

8 January, 2020
SMS marketing a highly effective marketing tool

Direct marketing: SMS a highly underrated and powerful marketing tool

Why SMS is exactly the direct marketing tool you have been looking for... Read more

19 December, 2019
Endless sales

From Black Friday to Black Week: is it really what consumers asked for?

Online shopping changed the game completely. Now, Black Friday is the biggest event in the online shopping ... Read more

20 November, 2019
tone of voice social media

The right tone of voice on social media

How to talk to your customers online... Read more

13 November, 2019
The making of ‘Double 11 Promotion Video’

Discount to Customer’s Hearts

I’m not ‘On Sale’, I just want attention! How price discounts serve branding, 5 tips to create your own Shopping Carnival... Read more

6 November, 2019
The use of viral marketing in social media

Attention please! Emotions as a powerful tool to make your viral marketing campaign a success

Make your marketing campaign go viral and catch the attention of your audience with just a few steps... Read more

30 October, 2019
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Duffy Agency helps aspiring international brands achieve ambitious growth across borders. We operate as a natural extension of your marketing department, seamlessly integrating international expertise in marketing research, strategy, implementation and management into your operation. See if you qualify for performance-based pricing with our Moso Growth Program.

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