Viral advertising: Why this trend is important for you
The benefits from publishing a viral advertisement are portrayed by focusing on the necessary characteristics and underlying sharing process... Read more
6 April, 2023
The student blog of international marketing & brand development run in cooperation with Lund University
Not tell a story, make it together: 3 main components of effective ‘storymaking’
When it comes to storytelling everybody has an agenda, but who knows storymaking? Now, it is time to make stories together... Read more
5 February, 2020
Brand communities – A fading trend in the self-focused present?
What can brand communities do to stay relevant online? ... Read more
29 January, 2020
Online reviews will make or break your restaurant
Learn how to get customers to write good reviews about you in order to get more bookings... Read more
22 January, 2020
Is Nike’s Kaepernick campaign sacrificing everything? #JustDoIt
Why Nike’s anniversary campaign with Colin Kaepernick stepped up the game of brand activism and social media... Read more
15 January, 2020
How to Hook Generation Z with Instagram Stories: A hyped story is not good enough
Generation Z is becoming a hot topic for marketers today, but who are they and how can you capture their divided attention? Let’s find out... Read more
8 January, 2020
Direct marketing: SMS a highly underrated and powerful marketing tool
Why SMS is exactly the direct marketing tool you have been looking for... Read more
19 December, 2019
From Black Friday to Black Week: is it really what consumers asked for?
Online shopping changed the game completely. Now, Black Friday is the biggest event in the online shopping ... Read more
20 November, 2019
The right tone of voice on social media
How to talk to your customers online... Read more
13 November, 2019
Discount to Customer’s Hearts
I’m not ‘On Sale’, I just want attention! How price discounts serve branding, 5 tips to create your own Shopping Carnival... Read more
6 November, 2019
