Lund University: An entrepreneur’s guide to brands & social media marketing
Big thanks to Craig Mitchell for the invite to address his class in the Master Programme in Entrepreneurship at the Lund Universit... Read more
11 October, 2011Making sense of international marketing and brand strategy in the information age
Big thanks to Craig Mitchell for the invite to address his class in the Master Programme in Entrepreneurship at the Lund Universit... Read more
11 October, 2011Want a 60-minute crash course in how to build a successful brand? I suggest you reserve an hour and watch the video below. ... Read more
26 August, 2011As Borders fades into oblivion I'm left mourning the loss of my favorite urban hangout. ... Read more
16 August, 2011Managing your personal brand will do more than build your online reputation. I believe it will make you a better marketer. It's all a matter... Read more
18 July, 2011Working this summer? This may help. A few of us at The Duffy Agency put together our top five tips for surviving the summer with the help of... Read more
13 July, 2011Last week I read a great op-ed piece in The Boston Globe by Alex Poulos called “Mad Men of the Future.” ... Read more
24 June, 2011And people wonder why the newspapers are in trouble . . . Newspapers have some of the most powerful brands in the world. But decades of m... Read more
26 May, 2011Launching a product in your home country is difficult enough. Statisticians claim less than 50% of new product launches succeed. ... Read more
5 May, 2011My friend Cedrik tells me the headline was coined by Jacques Séguéla, President of RSCG before I started in advertising. I hea... Read more
21 April, 2011We're popping Champagne at the agency today to celebrate the official launch of WeFeedback.org, a website we developed with the United ... Read more
19 April, 2011