Stop Listening to the Social Media Experts and Start Watching Andy Griffith

What small towns can teach us about the "new" rules of marketing  In the 1950s, Madison Avenue decided to reinvent the marketing proce...

1 Dec 2010 2565 Views

What small towns can teach us about the “new” rules of marketing

IStock_000009621703XSmall In the 1950s, Madison Avenue decided to reinvent the marketing process. Using mass media, marketing communication moved away from local one-to-one interaction and became monopolized by those few who were speaking to a nation of consumers. But nowadays, with social media, the process has come full circle. Although social marketing “experts” believe that they have invented a new paradigm for business, it’s really something we’re already familiar with. The rules of doing business in a small town, such as the fictional Mayberry ofThe Andy Griffith Show fame, exemplify the “new” rules of marketing today.This idea was the basis for my latest blog post for TalentZoo.com, Stop Listening to the Social Media Experts and Start Watching Andy Griffith. Check it out and see what I am talking about.  And don’t forget to leave a comment because I’d like to know what you think.

 

 

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Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.