Brand Focus: Getting to the point
The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more
19 June, 2014Making sense of international marketing and brand strategy in the information age
The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more
19 June, 2014Since I started in marketing, I’ve been amazed at our inability, as marketers, to communicate with one other effectively...... Read more
23 August, 2023What is a strategic “blind spot,” and why do they play such a big role in marketing success?... Read more
20 August, 2023Kathrin Bussmann’s interview with Sean Duffy, Part 1 of 4... Read more
22 August, 2023APPLE SHOWS US HOW IT'S DONE WITH THE iPHONE 5 It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but gl... Read more
14 July, 2023OK, now that Thanksgiving is over it is officially holiday season. And what does that mean for most of us? That's right – time to Elf ... Read more
2 December, 2009Today I received a package from my sister who lives in Boston. Inside was something I haven’t seen since I was twelve:... Read more
9 June, 2009In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago... Read more
12 July, 2023A freelance collateral writer visited The Duffy Agency recently. She complained about the lack of opportunity in the market and blamed the c... Read more
12 July, 2023When people think about cross-cultural marketing blunders they usually think of the funny translation gaffs. There are dozens of examples. ... Read more
10 July, 2023