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Strategic Marketing forInternational Brands

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Brand Rants

Making sense of international marketing and brand strategy in the information age

How to decide which marketing projects to outsource


Should I be outsourcing this?

Three criteria marketers can use to find the most cost-effective solution.... Read more

16 December, 2020

Balancing Act: How marketing finds balance to grow business.

Marketing is a balancing act between a slew of conflicting forces for growth. Here's a simple model to help the marketing department establi... Read more

9 December, 2020
marketing initiatives fail

Why do most marketing initiatives fail?

“Our tools are better. Our information is better. So why aren’t we better?”... Read more

8 October, 2020
Mobile Payment in China

How a simple Red Packet converted China to mobile payments

China adopted mobile payments within only three years. An old Chinese tradition, Red Packet, played a crucial role in this transition... Read more

14 February, 2018

Growing international brands & marketing’s role – an expert’s perspective

Sean Duffy explains the challenges for building strong international brands in a digital era and how marketing can make a difference... Read more

28 November, 2017
confused marketing professionsl

Sorry, You Are Not a Marketing Professional (and Neither Am I)

Since I started in marketing, I’ve been amazed at our inability, as marketers, to communicate with one other effectively...... Read more

27 June, 2016
marketing history

Is your marketing stuck in the dark ages?

If you work for a mid-sized company that is looking for growth, we suggest rethinking the business paradigm your business operates under.... Read more

8 March, 2016
Neuromarketign: The brain is a battle ground

Confessions of a Neuromarketer Part 3: The Brain is the Battleground

Neuromarketing is helping businesses save time and money while reducing risk in a number of areas. Read below how... Read more

21 January, 2016

The Most Popular Marketing Insights of 2015

We made a summary of the most sought after articles that resonated strongest with our audience. Check out Duffy Agency’s chart of the Best... Read more

11 January, 2016
Digital Marketing Strategist

What is a ‘Digital’ Marketing Strategist?

Even though I run a digital marketing agency, I have a love/hate relationship with placing the word “digital” in front of everything we ... Read more

22 October, 2015
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Duffy Agency helps aspiring international brands achieve ambitious growth across borders. We operate as a natural extension of your marketing department, seamlessly integrating international expertise in marketing research, strategy, implementation and management into your operation. See if you qualify for performance-based pricing with our Moso Growth Program.

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