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Brand Rants

Making sense of international marketing and brand strategy in the information age

why do businesses invest in market research

Three reasons why you should invest in market research this Autumn.

To get the best results from next year’s marketing budget, plan for research right now.... Read more

27 October, 2022

How checking strategic blind spots can keep your brand on track

What is a strategic “blind spot,” and why do they play such a big role in marketing success?... Read more

26 October, 2021

How marketing strategists help CEOs drive international business growth

Kathrin Bussmann’s interview with Sean Duffy, Part 1 of 4... Read more

27 September, 2021

Three ways to increase the effectiveness of your global branding efforts.

Discover the three common myths that may be throttling your success.... Read more

22 April, 2021

How could sales and marketing collaborate more effectively for growth?

Sales and Marketing have thier differences, but both benefit from cooperation.... Read more

4 February, 2021
Outsource marketing

Should I be outsourcing this?

Three criteria marketers can use to find the most cost-effective solution.... Read more

16 December, 2020
balancing act in marketing

Balancing Act: How marketing finds balance to grow business.

Marketing is a balancing act between a slew of conflicting forces for growth. Here's a simple model to help the marketing department establi... Read more

9 December, 2020
marketing initiatives fail

Why do most marketing initiatives fail?

“Our tools are better. Our information is better. So why aren’t we better?”... Read more

8 October, 2020
Mobile Payment in China

How a simple Red Packet converted China to mobile payments

China adopted mobile payments within only three years. An old Chinese tradition, Red Packet, played a crucial role in this transition... Read more

14 February, 2018

Growing international brands & marketing’s role – an expert’s perspective

Sean Duffy explains the challenges for building strong international brands in a digital era and how marketing can make a difference... Read more

28 November, 2017
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