“The hyper-practical (and uber-inspiring!) guide to taking your brand global. (Hint: It’s way more than running your website copy through Google Translate!)“

“Sean Duffy's book, ‘International Brand Strategy’, is like its author: all at once highly entertaining and dead serious, deeply structured and brimming with practical tips. If you are a marketing practitioner it will become your bedside reading… with pen and paper to jot down those new ideas in the middle of the night. If you are a top executive, go straight to Chapter 11 (no joke) and discover how you can build brand equity, intentionally. And if you are a business student, this may well be your passport to a successful international career!”

“Value is as perceived in the eyes of the buyer, as the L’Oreals, Nestles, Unilevers and P&Gs of the world have discovered and learnt to exploit. Sean Duffy shows you the way to do it too! Sean has condensed his 30 years of handling strategic marketing and brand development exercises over 6 continents in a slim, practical but comprehensive book. It provides a framework of understanding the issues, analyzing the options, and developing the actions needed to avoid the pitfalls in carefully crafted chapters.”

“Sean has captured both the ‘how’ and, more importantly, the 'why' in building successful multinational marketing efforts. I’m happy that TAAN Worldwide has played a supporting role over the years as Sean traversed the globe acquiring the wisdom he is now sharing with everyone.”

“You’re just about to enter a new market with your brand. Excited? Consider this: the odds are high that you will fail... If you don’t want to become another sad statistic, then this book is a must read!”

“This book is very practical with useful methodologies and concrete case studies. I’m really eager to see the Chinese edition quickly, so it will be a timely gift for those Chinese companies and marketers who are planning to run, or are already operating businesses abroad. Marketers can take this book as a ‘marketing bible’ for international market entry and operations.”

"Sean Duffy's book is truly a gem. A must-read for every marketing and business leader growing their company across borders.”

“Sean writes from the perspective of someone who has pondered the vagaries of product naming while standing in a shop in rural Ethiopia, reimagined adapting automotive ad copy sitting in a sleek conference room in Sweden, and walked the streets of Beijing to meet with engineers to find insights on a client’s QA testing. He’s a practitioner who knows what works and why, and any marketer who wants to sell internationally or adapt a global brand locally would do well to follow his lead.”

“Sean Duffy removes all the fuzziness from marketing and brand management with his new book. He clearly demonstrates how to grow brands and how to grow as marketers. Several classes of my master students have developed into skillful marketers implementing the ideas from this book. Recommended reading for anyone serious about building brands and business.”

“Today global marketers don’t hesitate to turn to independent agencies for international work. Sean Duffy, CEO of one of the most proficient, explains how. If you are looking for the definitive hand guide on how to successfully market your brand across borders, this is it.”