Should I be outsourcing this?
Three criteria marketers can use to find the most cost-effective solution.... Read more
16 December, 2020
Brand Rants
Making sense of international marketing and brand strategy in the information age
Is Nike’s Kaepernick campaign sacrificing everything? #JustDoIt
Why Nike’s anniversary campaign with Colin Kaepernick stepped up the game of brand activism and social media... Read more
15 January, 2020 How to Hook Generation Z with Instagram Stories: A hyped story is not good enough
Generation Z is becoming a hot topic for marketers today, but who are they and how can you capture their divided attention? Let’s find out... Read more
8 January, 2020 The right tone of voice on social media
How to talk to your customers online... Read more
13 November, 2019 Email Marketing Campaign Gone Spam? 5 Tips to Avoid the Spam Filter When Sending Emails
If your emails do not reach the recipients inbox, they probably have been trapped by spam filters. Here are the 5 tips to avoid spam filter... Read more
9 October, 2019 Information Overload – When Information consumes our Attention
Insights into the phenomenon of information overload from a user perspective... Read more
17 July, 2019 #TRAVELGRAM: The effect of Instagram on traveling
Four reasons why Instagram is influencing our travel behavior ... Read more
3 July, 2019 Top Ten Features of Spotify: Why it should be your daily driver?
Top ten list of different features of Spotify and why Spotify should be your choice of daily driver for music streaming service... Read more
19 June, 2019 I don’t always do memes, but when I do, it becomes marketing success
A case of Dos Equis and memes in marketing... Read more
15 May, 2019 Right Now, Right Here: Micro-Moments Change the Game for Brands
Consumer behaviour changed forever and so did the game for brands. Learn all about micro-moments and 4 tips how to win them... Read more
28 February, 2019
