What is the difference between sales, marketing and branding?
The notion that there is an activity called “branding” that exists separate from marketing, sales, and all other business activities is ... Read more
29 June, 2015
Brand Rants
Making sense of international marketing and brand strategy in the information age
How digitally evolved is your company?
In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago... Read more
12 June, 2015
Five ways digital is redefining growth strategy
Turbo-charge your growth strategy. Learn the five ways digital changes traditional growth strategy to favor mid-sized businesses.... Read more
11 May, 2015
What happens when you flip the traditional agency business model?
“I hope I have to pay you a fortune.” A client texted me this message recently in reaction to a campaign proposal. This client is... Read more
10 April, 2015
How brand strategists make a difference online
Q&A with Sean Duffy on the role of the brand strategist in the internet era. ... Read more
31 March, 2015
How a flipped approach can grow your business faster
Welcome to the inaugural post of our new website. You may have noticed our logo and graphic profile have undergone a major overhaul. But, th... Read more
10 March, 2015
Marketers raise the bar for digital agencies in 2015
This time last year Duffy Agency sent out an informal survey to a few clients and colleagues.... Read more
20 January, 2015
Brand Focus: Getting to the point
The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more
19 June, 2014
What Is Brand Focus? The Fear Factor
The second in a three-part series on best practices to focus your brand's offer and communication.... Read more
27 May, 2014
Brand Focus: It’s just good customer service
The first in a three-part series on best practices to focus your brand's offer and communication. One day I decided I needed a bluetooth he... Read more
22 May, 2014
