How brand strategists make a difference online
Q&A with Sean Duffy on the role of the brand strategist in the internet era. ... Read more
31 March, 2015
Brand Rants
Making sense of international marketing and brand strategy in the information age
How a flipped approach can grow your business faster
Welcome to the inaugural post of our new website. You may have noticed our logo and graphic profile have undergone a major overhaul. But, th... Read more
10 March, 2015
Marketers raise the bar for digital agencies in 2015
This time last year Duffy Agency sent out an informal survey to a few clients and colleagues.... Read more
20 January, 2015
Brand Focus: Getting to the point
The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more
19 June, 2014
Brand Focus: The fear factor
The second in a three-part series on best practices to focus your brand's offer and communication.... Read more
27 May, 2014
Brand Focus: It’s just good customer service
The first in a three-part series on best practices to focus your brand's offer and communication. One day I decided I needed a bluetooth he... Read more
22 May, 2014
Getting your brand found online
There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with h... Read more
13 May, 2014
Nine ways to adjust your brand strategy to work online
How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement A premium fashi... Read more
8 May, 2014
The fallacy of global brand positioning
Is it really possible to define a brand position that works globally? When Jack Trout and Al Ries penned the marketing classic, "Position... Read more
23 April, 2014
Time for marketers to stop talking about branding
Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has... Read more
16 April, 2014