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    • Brand Rants
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Brand Rants

Making sense of international marketing and brand strategy in the information age

flip the traditional agency business model

What happens when you flip the traditional agency business model?

  “I hope I have to pay you a fortune.” A client texted me this message recently in reaction to a campaign proposal. This client is... Read more

10 April, 2015

How brand strategists make a difference online

Q&A with Sean Duffy on the role of the brand strategist in the internet era. ... Read more

31 March, 2015
Flipped Agency

How a flipped approach can grow your business faster

Welcome to the inaugural post of our new website. You may have noticed our logo and graphic profile have undergone a major overhaul. But, th... Read more

10 March, 2015
Marketers raise the bar for digital agencies in 2015

Marketers raise the bar for digital agencies in 2015

This time last year Duffy Agency sent out an informal survey to a few clients and colleagues.... Read more

20 January, 2015

Brand Focus: Getting to the point

The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more

19 June, 2014

Brand Focus: The fear factor

The second in a three-part series on best practices to focus your brand's offer and communication.... Read more

27 May, 2014

Brand Focus: It’s just good customer service

The first in a three-part series on best practices to focus your brand's offer and communication. One day I decided I needed a bluetooth he... Read more

22 May, 2014

Getting your brand found online

There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with h... Read more

13 May, 2014

Nine ways to adjust your brand strategy to work online

How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement   A premium fashi... Read more

8 May, 2014

The fallacy of global brand positioning

Is it really possible to define a brand position that works globally? When Jack Trout and Al Ries penned the marketing classic, "Position... Read more

23 April, 2014
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