Three reasons why you should invest in market research this Autumn.
To get the best results from next year’s marketing budget, plan for research right now.... Read more
25 October, 2024
Brand Rants
Making sense of international marketing and brand strategy in the information age
Five ways digital is redefining growth strategy
Turbo-charge your growth strategy. Learn the five ways digital changes traditional growth strategy to favor mid-sized businesses.... Read more
8 October, 2024
Brand Focus: Getting to the point
The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more
19 September, 2024
Why do most marketing initiatives fail?
“Our tools are better. Our information is better. So why aren’t we better?”... Read more
17 September, 2024
Apple: Brand equity in action
Busy business people are quick to relegate things they don't regard as important to the "soft issues" bucket. I've seen everything from pr... Read more
4 September, 2024
How marketing strategists help CEOs drive international business growth
Kathrin Bussmann’s interview with Sean Duffy, Part 1 of 4... Read more
22 August, 2024
What is market insight?
If you work in marketing, particularly on the strategy or account planning side, then you probably use the word “insight” a doze... Read more
7 August, 2024
“Do Us a F(l)avor” – 3 Ways to Benefit from Crowdsourcing
Crowdsourcing campaigns enjoy great popularity. If you consider launching your crowdsourcing campaign, here are three ways to succeed... Read more
17 July, 2024 WHEN CONSUMERS FIGHT BACK: HOW TO DEAL WITH NEGATIVE ELECTRONIC WORD-OF-MOUTH – THE CASE OF UNITED AIRLINES
Four recommendations on managing negative electronic word-of-mouth based on United Breaks Guitars... Read more
11 July, 2024 Turning the Tables – How Brands Can Benefit from Anti-Branding
A guide on how brands can benefit from anti-branding with an industry example through Lego and their reaction towards an Anti-Lego campaign... Read more
10 July, 2024
