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Brand Rants

Making sense of international marketing and brand strategy in the information age

8 international marketing challenges

How to master the 8 challenges of international marketing?

For even the most accomplished U.S. marketers, the international arena can be a blind spot. Not surprising when you realize just how few US ... Read more

14 July, 2015
Harley Davidson Tattoo

What is the difference between sales, marketing and branding?

The notion that there is an activity called “branding” that exists separate from marketing, sales, and all other business activities is ... Read more

29 June, 2015
Digital Native

How digitally evolved is your company?

In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago... Read more

12 June, 2015
Growth Strategy

Five ways digital is redefining growth strategy

Turbo-charge your growth strategy. Learn the five ways digital changes traditional growth strategy to favor mid-sized businesses.... Read more

11 May, 2015
flip the traditional agency business model

What happens when you flip the traditional agency business model?

“I hope I have to pay you a fortune.” A client texted me this message recently in reaction to a campaign proposal. This client is partic... Read more

10 April, 2015

How brand strategists make a difference online

Q&A with Sean Duffy on the role of the brand strategist in the internet era. ... Read more

31 March, 2015
Flipped Agency

How a flipped approach can grow your business faster

Welcome to the inaugural post of our new website. You may have noticed our logo and graphic profile have undergone a major overhaul. But, th... Read more

10 March, 2015
Marketers raise the bar for digital agencies in 2015

Marketers raise the bar for digital agencies in 2015

This time last year Duffy Agency sent out an informal survey to a few clients and colleagues.... Read more

20 January, 2015

Brand Focus: Getting to the point

The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more

19 June, 2014

What Is Brand Focus? The Fear Factor

The second in a three-part series on best practices to focus your brand's offer and communication.... Read more

27 May, 2014
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Duffy Agency helps aspiring international brands achieve ambitious growth across borders. We operate as a natural extension of your marketing department, seamlessly integrating international expertise in marketing research, strategy, implementation and management into your operation. See if you qualify for performance-based pricing with our Moso Growth Program.

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