Sorry, You Are Not a Marketing Professional (and Neither Am I)
Since I started in marketing, I’ve been amazed at our inability, as marketers, to communicate with one other effectively...... Read more
27 June, 2016
Brand Rants
Making sense of international marketing and brand strategy in the information age
Brief History of Marketing – Is Your Strategy Stuck in the Dark Ages?
If you work for a mid-sized company that is looking for growth, we suggest rethinking the business paradigm your business operates under.... Read more
8 March, 2016
Confessions of a Neuromarketer Part 3: The Brain is the Battleground
Neuromarketing is helping businesses save time and money while reducing risk in a number of areas. Read below how... Read more
21 January, 2016
The Most Popular Marketing Insights of 2015
We made a summary of the most sought after articles that resonated strongest with our audience. Check out Duffy Agency’s chart of the Best... Read more
11 January, 2016
What is a ‘Digital’ Marketing Strategist?
Even though I run a digital marketing agency, I have a love/hate relationship with placing the word “digital” in front of everything we ... Read more
22 October, 2015
What does a digital marketing strategist do?
What does a digital marketing strategist do? In fact, if such specialists work in a digital marketing agency, a better question might be, wh... Read more
8 October, 2015
Neuromarketing in Market Research: Confessions of a Neuromarketer Part 2
The added value that neuromarketing brings to market research is that it starts where traditional research methods end – in the consumer b... Read more
7 October, 2015
How to spot the warning signs of Brand Dementia
Time to take Brand Dementia seriously. With early detection your brand can avoid the fate of Columbia House, Sears, Borders, Kodak or Encycl... Read more
16 September, 2015
Confessions of a Neuromarketer Part 1: What is Neuromarketing and why does it matter?
“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.” (Ogilvy)... Read more
8 September, 2015
A flipped perspective on growing business over borders
The internet has flipped the traditional marketing landscape turning many marketing conventions into obstacles for growth. Time to adapt.... Read more
5 August, 2015
