
Sorry, You Are Not a Marketing Professional (and Neither Am I)
Since I started in marketing, I’ve been amazed at our inability, as marketers, to communicate with one other effectively...... Read more
27 June, 2016Making sense of international marketing and brand strategy in the information age
Since I started in marketing, I’ve been amazed at our inability, as marketers, to communicate with one other effectively...... Read more
27 June, 2016If you work for a mid-sized company that is looking for growth, we suggest rethinking the business paradigm your business operates under.... Read more
8 March, 2016Neuromarketing is helping businesses save time and money while reducing risk in a number of areas. Read below how... Read more
21 January, 2016We made a summary of the most sought after articles that resonated strongest with our audience. Check out Duffy Agency’s chart of the Best... Read more
11 January, 2016Even though I run a digital marketing agency, I have a love/hate relationship with placing the word “digital” in front of everything we ... Read more
22 October, 2015What does a digital marketing strategist do? In fact, if such specialists work in a digital marketing agency, a better question might be, wh... Read more
8 October, 2015The added value that neuromarketing brings to market research is that it starts where traditional research methods end – in the consumer b... Read more
7 October, 2015Time to take Brand Dementia seriously. With early detection your brand can avoid the fate of Columbia House, Sears, Borders, Kodak or Encycl... Read more
16 September, 2015“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.” (Ogilvy)... Read more
8 September, 2015The internet has flipped the traditional marketing landscape turning many marketing conventions into obstacles for growth. Time to adapt.... Read more
5 August, 2015