What does a digital marketing strategist do?
If they work in a digital marketing agency, a better question might be, what don’t they do? That’s because as digital has expanded into ... Read more
8 October, 2015
Brand Rants
Making sense of international marketing and brand strategy in the information age
Confessions of a Neuromarketer Part 2: The Power of Neuromarketing
The added value that neuromarketing brings to market research is that it starts where traditional research methods end – in the consumer b... Read more
7 October, 2015
How to spot the warning signs of Brand Dementia
Time to take Brand Dementia seriously. With early detection your brand can avoid the fate of Columbia House, Sears, Borders, Kodak or Encycl... Read more
16 September, 2015
Confessions of a Neuromarketer Part 1: What is Neuromarketing and why does it matter?
“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.” (Ogilvy)... Read more
8 September, 2015
A flipped perspective on growing business over borders
The internet has flipped the traditional marketing landscape turning many marketing conventions into obstacles for growth. Time to adapt.... Read more
5 August, 2015
How to master the 8 challenges of international marketing
For even the most accomplished U.S. marketers, the international arena can be a blind spot. Not surprising when you realize just how few US ... Read more
14 July, 2015
What is the difference between marketing, sales, and branding?
The notion that there is an activity called “branding” that exists separate from marketing, sales, and all other business activities is ... Read more
29 June, 2015
How digitally evolved is your company?
In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago... Read more
12 June, 2015
Five ways digital is redefining growth strategy
Turbo-charge your growth strategy. Learn the five ways digital changes traditional growth strategy to favor mid-sized businesses.... Read more
11 May, 2015
What happens when you flip the traditional agency business model?
“I hope I have to pay you a fortune.” A client texted me this message recently in reaction to a campaign proposal. This client is... Read more
10 April, 2015