The fallacy of global brand positioning
Is it really possible to define a brand position that works globally? When Jack Trout and Al Ries penned the marketing classic, "Position... Read more
14 April, 2023
Brand Rants
Making sense of international marketing and brand strategy in the information age
Balancing Act: How marketing finds balance to grow business
Marketing is a balancing act between a slew of conflicting forces for growth. Here's a simple model to help the marketing department establi... Read more
9 April, 2023
5 tips for taking your brand abroad
What are the opportunities and challenges facing brands who wish to market themselves internationally? This was the focus of "Amerikadagen."... Read more
7 April, 2023
How brand strategists make a difference online
Q&A with Sean Duffy on the role of the brand strategist in the internet era. ... Read more
31 March, 2023
The DOs and DON’Ts of strong brand positioning
Few things will help your brand build an engaging online audience faster than a strong position. Your brand’s position is an early gat... Read more
31 March, 2023
What Is Brand Focus? The Fear Factor
The second in a three-part series on best practices to focus your brand's offer and communication.... Read more
27 March, 2023
The real reason your content is not engaging online
Are your social media or content marketing efforts under performing? Before you spend any more time tweaking your content strategy and onlin... Read more
14 March, 2023
Brief History of Marketing – Is Your Strategy Stuck in the Dark Ages?
If you work for a mid-sized company that is looking for growth, we suggest rethinking the business paradigm your business operates under.... Read more
8 March, 2023
What does a digital marketing strategist do?
What does a digital marketing strategist do? In fact, if such specialists work in a digital marketing agency, a better question might be, wh... Read more
8 March, 2023
Five ways digital is redefining growth strategy
Turbo-charge your growth strategy. Learn the five ways digital changes traditional growth strategy to favor mid-sized businesses.... Read more
11 February, 2023
