Confessions of a Neuromarketer Part 1: What is Neuromarketing and why does it matter?
“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.” (Ogilvy)... Read more
8 January, 2023
Brand Rants
Making sense of international marketing and brand strategy in the information age
What is the difference between sales, marketing and branding?
The notion that there is an activity called “branding” that exists separate from marketing, sales, and all other business activities is ... Read more
29 November, 2022
Three reasons why you should invest in market research this Autumn.
To get the best results from next year’s marketing budget, plan for research right now.... Read more
27 October, 2022
Why do most marketing initiatives fail?
“Our tools are better. Our information is better. So why aren’t we better?”... Read more
8 October, 2022
Neuromarketing in Market Research: Confessions of a Neuromarketer Part 2
The added value that neuromarketing brings to market research is that it starts where traditional research methods end – in the consumer b... Read more
7 October, 2022Social Media ROI
Back in the day when there were many less media options, you could"turn on" your TV campaign and see results the same day. ... Read more
8 September, 2022
Most Common Challenges of International Marketing
For even the most accomplished U.S. marketers, the international arena can be a blind spot. Not surprising when you realize just how few US ... Read more
14 July, 2022
Apple: Brand equity in action
Busy business people are quick to relegate things they don't regard as important to the "soft issues" bucket. I've seen everything from pr... Read more
13 June, 2022
How brand strategists make a difference online
Q&A with Sean Duffy on the role of the brand strategist in the internet era. ... Read more
31 March, 2022
How checking strategic blind spots can keep your brand on track
What is a strategic “blind spot,” and why do they play such a big role in marketing success?... Read more
26 October, 2021
