
The fallacy of global brand positioning
Is it really possible to define a brand position that works globally? When Jack Trout and Al Ries penned the marketing classic, "Position... Read more
14 April, 2023Making sense of international marketing and brand strategy in the information age
Is it really possible to define a brand position that works globally? When Jack Trout and Al Ries penned the marketing classic, "Position... Read more
14 April, 2023Marketing is a balancing act between a slew of conflicting forces for growth. Here's a simple model to help the marketing department establi... Read more
9 April, 2023What are the opportunities and challenges facing brands who wish to market themselves internationally? This was the focus of "Amerikadagen."... Read more
7 April, 2023Q&A with Sean Duffy on the role of the brand strategist in the internet era. ... Read more
31 March, 2023Few things will help your brand build an engaging online audience faster than a strong position. Your brand’s position is an early gat... Read more
31 March, 2023The second in a three-part series on best practices to focus your brand's offer and communication.... Read more
27 March, 2023Are your social media or content marketing efforts under performing? Before you spend any more time tweaking your content strategy and onlin... Read more
14 March, 2023If you work for a mid-sized company that is looking for growth, we suggest rethinking the business paradigm your business operates under.... Read more
8 March, 2023What does a digital marketing strategist do? In fact, if such specialists work in a digital marketing agency, a better question might be, wh... Read more
8 March, 2023Turbo-charge your growth strategy. Learn the five ways digital changes traditional growth strategy to favor mid-sized businesses.... Read more
11 February, 2023