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Brand Rants

Making sense of international marketing and brand strategy in the information age

confused marketing professionsl

Sorry, You Are Not a Marketing Professional (and Neither Am I)

Since I started in marketing, I’ve been amazed at our inability, as marketers, to communicate with one other effectively...... Read more

27 June, 2016
marketing history

Brief History of Marketing – Is Your Strategy Stuck in the Dark Ages?

If you work for a mid-sized company that is looking for growth, we suggest rethinking the business paradigm your business operates under.... Read more

8 March, 2016
Neuromarketign: The brain is a battle ground

Confessions of a Neuromarketer Part 3: The Brain is the Battleground

Neuromarketing is helping businesses save time and money while reducing risk in a number of areas. Read below how... Read more

21 January, 2016

The Most Popular Marketing Insights of 2015

We made a summary of the most sought after articles that resonated strongest with our audience. Check out Duffy Agency’s chart of the Best... Read more

11 January, 2016
Digital Marketing Strategist

What is a ‘Digital’ Marketing Strategist?

Even though I run a digital marketing agency, I have a love/hate relationship with placing the word “digital” in front of everything we ... Read more

22 October, 2015
Digital Marketing Strategist

What does a digital marketing strategist do?

What does a digital marketing strategist do? In fact, if such specialists work in a digital marketing agency, a better question might be, wh... Read more

8 October, 2015
the power of neuromarketing

Neuromarketing in Market Research: Confessions of a Neuromarketer Part 2

The added value that neuromarketing brings to market research is that it starts where traditional research methods end – in the consumer b... Read more

7 October, 2015
brand dementia signs

How to spot the warning signs of Brand Dementia

Time to take Brand Dementia seriously. With early detection your brand can avoid the fate of Columbia House, Sears, Borders, Kodak or Encycl... Read more

16 September, 2015
neuromarketing explained, guest post, neuromarketer

Confessions of a Neuromarketer Part 1: What is Neuromarketing and why does it matter?

“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.” (Ogilvy)... Read more

8 September, 2015
first steps, business development, flipped perspective

A flipped perspective on growing business over borders

The internet has flipped the traditional marketing landscape turning many marketing conventions into obstacles for growth. Time to adapt.... Read more

5 August, 2015
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Duffy Agency helps aspiring international brands achieve ambitious growth across borders. We operate as a natural extension of your marketing department, seamlessly integrating international expertise in marketing research, strategy, implementation and management into your operation. See if you qualify for performance-based pricing with our Moso Growth Program.

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