Beyond Advertising: The Real Value of Facebook for Brands
Facebook generates 85% of it's $3.7 billion annual revenue from advertising. But the jury is still out on its usefulness as an adviertising ... Read more
21 June, 2012Making sense of international marketing and brand strategy in the information age
Facebook generates 85% of it's $3.7 billion annual revenue from advertising. But the jury is still out on its usefulness as an adviertising ... Read more
21 June, 2012A practical model for developing international brands You want to build your brand’s equity. But a quick survey of the models for doi... Read more
14 June, 2012This was the question recently posed to me by CJ Walker, head of Firehead one of Europe's top recruitment firms specialized i... Read more
11 June, 2012I want to use Google+. I want my colleagues and clients and you to use it as well. I think it has the potential to be a major catalyst for b... Read more
19 April, 2012A couple of weeks ago the words “Joseph Kony” would have meant little to you or me. And not because we haven’t heard of h... Read more
21 March, 2012As we've written about previously, the social media revolution is over. Social media is a reality in marketing. The question now is how to w... Read more
9 March, 2012By now many of you probably have already heard of Joseph Kony. If not, here’s a quick synopsis. read more via blog.theduffyagen... Read more
8 March, 2012The social web has overcome geography, culture, even language to connect billions of people. ... Read more
7 March, 2012A nonsectarian yet slightly pedantic post on the importance of names If you work in marketing you probably use the term "social media" se... Read more
27 February, 2012The story of the Tropicana Pure Premium brand is a classic tale of innovation addressing latent consumer needs. In 1954 an enterprising citr... Read more
20 February, 2012