Joseph Kony 2012: Testing the true power of the social web
The social web has overcome geography, culture, even language to connect billions of people. ... Read more
7 March, 2012Making sense of international marketing and brand strategy in the information age
The social web has overcome geography, culture, even language to connect billions of people. ... Read more
7 March, 2012A nonsectarian yet slightly pedantic post on the importance of names If you work in marketing you probably use the term "social media" se... Read more
27 February, 2012The story of the Tropicana Pure Premium brand is a classic tale of innovation addressing latent consumer needs. In 1954 an enterprising citr... Read more
20 February, 2012Thanks to everyone who participated in the Swedish Chinese Chamber of Commerce (SCCC) event "Doing Business In China". For those who as... Read more
20 January, 2012I think this SOPA GIF from Matthew Inman and The Oatmeal (site blacked-out today) pretty much sums it up. Write a crabby letter an... Read more
18 January, 2012My New Year’s resolution for 2012 is to stop working for free. And if you run your own advertising or creative services firm, I hope y... Read more
18 January, 2012Everyone at The Duffy Agency would like to thank the readers of this blog and all our colleagues and clients for a tremendous year. And ... Read more
23 December, 2011Season Greetings! My Marketing Moxie column in Talent Zoo takes on a different format for the Holidays. How the CMO Grinch Got Social ... Read more
21 December, 2011A new TV spot by Del Campo Saatchi & Saatchi in Argentina for their client Norte beer is fun to watch. But then, a lot beer sp... Read more
15 December, 2011A recent headline in USA Today read, “Santa's becoming a September fixture” citing Christmas promotions beginning as early as Ju... Read more
16 November, 2011