The Ad Agency Pitch Process Must Die
My New Year’s resolution for 2012 is to stop working for free. And if you run your own advertising or creative services firm, I hope y...18 Jan 2012 7549 Views
My New Year’s resolution for 2012 is to stop working for free. And if you run your own advertising or creative services firm, I hope you’ll join me. This would not seem like such an outrageous request if it weren’t for the fact that my company has the unfortunate word “agency” at the end of its name. In marketing, attaching that moniker to your company is like having a “Kick me I’m stupid” sign slapped on your back in high school. Clients expect free work. Lots of it, under an outmoded process called pitching. Check out my Talent Zoo Post 2012: Time to Ditch the Pitch and see if you’re ready to ditch the pitch.
Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.