Why the CMO has to go
The life expectancy of a CMO has reached an all time high of 3.5 years (nearly double what is was five years ago) but it seems the rift betw... Read more
26 September, 2012
Brand Rants
Making sense of international marketing and brand strategy in the information age
Coming to terms: What is a brand? What is branding?
LIKE BLIND MEN DESCRIBING AN ELEPHANT Christopher Kenton is one of my favorite writers on the topic of brands. I first got hooked wh... Read more
18 September, 2012
4 quick steps towards a unified marketing vocabulary
THE GREATEST ENEMY OF COMMUNICATION IS THE ILLUSION OF IT Marketing professional share an extensive vocabulary of marketing terms. Unfort... Read more
10 September, 2012
David Brier’s lay man’s guide to brand fail
David included this venn diagram in his recent Fast Company article "What Every CEO Can Learn From Best Buy’s (Continued) Branding Mis... Read more
24 August, 2012
How to spot the warning signs of brand dementia
Confusion, loss of vision, incessant babbling. They used to call it old age or senility. Now we recognize these as the symptoms of bran... Read more
20 August, 2012
Confessions of an email skimmer
Yesterday during a presentation in Stockholm, my desktop was put up on screen. The CEO of the company began to laugh. “I thought I was... Read more
10 August, 2012
THE RISE OF THE “ROI MARKETER”? HELL YES!
Part 2 of 2 To recap from part one: Although their tenure is increasing, CMOs are still the most frequently fired members of the C-S... Read more
31 July, 2012
The rise of the “ROI Marketer”? Hell No!
Part 1 of 2 The concept of the “ROI Marketer” was coined this month in a report from the The Fournaise Marketing Group. He... Read more
25 July, 2012
Stop wasting time with “social media”
You have read how social media wastes a lot of people's time. I couldn't agree more. ... Read more
19 July, 2012How to improve your brand swing
As we head into the dog days of summer, I'm sure a lot of you have your mind elsewhere (like the golf course). So I thought I would join you... Read more
15 July, 2012
