The Google Delusion: Too big to fail?
Part 4 of 4 From a branding perspective, Google's behavior is consistent with a company that sees itself as too big to fail. ... Read more
10 July, 2012
Brand Rants
Making sense of international marketing and brand strategy in the information age
The Google Delusion: Don’t be evil
Part 3 of 4 “Don’t be evil” was coined by Google employees Paul Buchheit and Amit Patel in 2000 and has been ki... Read more
6 July, 2012
The Google Delusion: Something for Everyone
Part 2 of 4 I don’t believe any brand can be everything to everybody. But that seems to be the new ambition in Mountain View. ... Read more
27 June, 2012
The Google Delusion: From innovator to imitator
Part 1 of 4 To most people Google seems to be a benevolent nerd-fest offering a free search engine and other online stuff with a quirky cor... Read more
25 June, 2012
Beyond Advertising: The Real Value of Facebook for Brands
Facebook generates 85% of it's $3.7 billion annual revenue from advertising. But the jury is still out on its usefulness as an adviertising ... Read more
21 June, 2012
Customer-based brand equity
A practical model for developing international brands You want to build your brand’s equity. But a quick survey of the models for doi... Read more
14 June, 2012
What does a brand strategist do for a living?
This was the question recently posed to me by CJ Walker, head of Firehead one of Europe's top recruitment firms specialized i... Read more
11 June, 2012
Why We Haven’t Met on Google+ Yet
I want to use Google+. I want my colleagues and clients and you to use it as well. I think it has the potential to be a major catalyst for b... Read more
19 April, 2012
KONY 2012: Should Your Brand Still Support It?
A couple of weeks ago the words “Joseph Kony” would have meant little to you or me. And not because we haven’t heard of h... Read more
21 March, 2012
Time to Get Serious about Social Media
As we've written about previously, the social media revolution is over. Social media is a reality in marketing. The question now is how to w... Read more
9 March, 2012
