‘Tis the Season for Christmas Creep

A recent headline in USA Today read, “Santa's becoming a September fixture” citing Christmas promotions beginning as early as Ju...

16 Nov 2011 3252 Views

 

Nordstrom

A recent headline in USA Today read, “Santa’s becoming a September fixture” citing Christmas promotions beginning as early as July and August. It’s a retail phenomenon called Christmas creep and it’s pushing the envelope to see just how early we consumers can be triggered to start our holiday spending.

In this post for TalentZoo.com I explore the concept of Christmas Creep and why retail brands that claim to be “all about the customer” persist in promoting Christmas alongside their back-to-school sales when the practice is so widely criticized. I also highlight one retail brand that for several years has bucked the trend but this year seems to be buckling in.

Read my latest Marketing Moxie post on Christmas Creep.

Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.

Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.