‘Tis the Season for Christmas Creep
A recent headline in USA Today read, “Santa's becoming a September fixture” citing Christmas promotions beginning as early as Ju...16 Nov 2011 3473 Views
A recent headline in USA Today read, “Santa’s becoming a September fixture” citing Christmas promotions beginning as early as July and August. It’s a retail phenomenon called Christmas creep and it’s pushing the envelope to see just how early we consumers can be triggered to start our holiday spending.
In this post for TalentZoo.com I explore the concept of Christmas Creep and why retail brands that claim to be “all about the customer” persist in promoting Christmas alongside their back-to-school sales when the practice is so widely criticized. I also highlight one retail brand that for several years has bucked the trend but this year seems to be buckling in.
Read my latest Marketing Moxie post on Christmas Creep.
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Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.