Making sense of international marketing and brand strategy in the information age
Managing your personal brand will do more than build your online reputation. I believe it will make you a better marketer. It's all a matter of motivation. Managing a personal brand... Read more
18 July, 2011Working this summer? This may help. A few of us at The Duffy Agency put together our top five tips for surviving the summer with the help of social meida. Hope you have a great... Read more
13 July, 2011Last week I read a great op-ed piece in The Boston Globe by Alex Poulos called “Mad Men of the Future.” He makes several excellent observations. But overall, the article paints a pretty dreary... Read more
24 June, 2011And people wonder why the newspapers are in trouble . . . Newspapers have some of the most powerful brands in the world. But decades of monopolized media have made them soft in the ways of brand... Read more
26 May, 2011Next time you dash off a memo or post, consider young Neil McElroy sitting behind his Royal Typewriter on May 13, 1931 drafting the 800-word memo below. It was drab and rainy in Cincinnati that... Read more
11 May, 2011Launching a product in your home country is difficult enough. Statisticians claim less than 50% of new product launches succeed. Those odds become even more daunting when you are entering another... Read more
5 May, 2011My friend Cedrik tells me the headline was coined by Jacques Séguéla, President of RSCG before I started in advertising. I heard it from my first creative director at BBDO and have had it repeated... Read more
21 April, 2011We're popping Champagne at the agency today to celebrate the official launch of WeFeedback.org, a website we developed with the United Nations World Food Programme (WFP) as part of an... Read more
19 April, 2011Seven Tactful Tactics for raising money online Microsoft recently came under a lot of criticism for the way it tried to raise money for Japanese earthquake relief. Their Twitter campaign was seen... Read more
17 March, 2011In many BtoB companies the career path to the Marketing Departmment seems to invariable miander through Sales. Over the years I’ve worked with many salespeople-cum-marketing-managers. While I... Read more
15 March, 2011
