Going Global: Overcome the Hidden Risks of International Brand Launches

Launching a product in your home country is difficult enough. Statisticians claim less than 50% of new product launches succeed. ...

5 May 2011 3417 Views

Launching a product in your home country is difficult enough. Statisticians claim less than 50% of new product launches succeed. Those odds become even more daunting when you are entering another marketer’s home turf. But you can even the playing field. It all starts with having the right methodology in place to seize opportunities and mitigate risk.

Risk 3In my post for Marketing Executives Network Group (MENG)  I address the risks of international brand launches.  Check out the post, Going Global: How to Overcome the Hidden Risks of International Brand Launches.

Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.

Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.