Making sense of international marketing and brand strategy in the information age
From Fickriver.com Facebook generates 85% of it's $3.7 billion annual revenue from advertising. But the jury is still out on its usefulness as an adviertising medium. Yes you get access to 900... Read more
21 June, 2012A practical model for developing international brands You want to build your brand’s equity. But a quick survey of the models for doing so reveal a plethora of options. I’ve found most of these... Read more
14 June, 2012Brand strategists - what do they do? Many people ask themselves "what do brand strategists do?". This was also the question recently posed to me by CJ Walker, head of Firehead one of Europe's... Read more
11 June, 2012I want to use Google+. I want my colleagues and clients and you to use it as well. I think it has the potential to be a major catalyst for business networking. If it succeeds, it could carve out a... Read more
19 April, 2012A couple of weeks ago the words “Joseph Kony” would have meant little to you or me. And not because we haven’t heard of him before. We have been hearing about Kony for over... Read more
21 March, 2012As we've written about previously, the social media revolution is over. Social media is a reality in marketing. The question now is how to we use this new tool as more than just a diversion? What are... Read more
9 March, 2012By now many of you probably have already heard of Joseph Kony. If not, here’s a quick synopsis. read more via... Read more
8 March, 2012The social web has overcome geography, culture, even language to connect billions of people. Yet the primary use of this gift is still diversion. This year you and I will be tested to see if, indeed,... Read more
7 March, 2012A nonsectarian yet slightly pedantic post on the importance of names If you work in marketing you probably use the term "social media" several times a day. But what do you really mean when you say... Read more
27 February, 2012The story of the Tropicana Pure Premium brand is a classic tale of innovation addressing latent consumer needs. In 1954 an enterprising citrus grower named Anthony Rossi invented flash pasteurization... Read more
20 February, 2012
