Why great sales people don’t always make great marketers

In many BtoB companies the career path to the Marketing Departmment  seems to invariable miander through Sales. Over the years I’...

In many BtoB companies the career path to the Marketing Departmment  seems to invariable miander through Sales. Over the years I’ve worked with many salespeople-cum-marketing-managers. While I admire and respect thier sales ability, maketers trained in sales usually end up doing thier job with too strong a bias towards sales tactics. Sales expereince does not confer marketing acumen. In this Marketing Moxie post for Talent Zoo, I go further to argue that the skills that make people great at sales are the very same skills that make them lousey marketers. Running your marketing as if it were just sales on a bigger scale may seem intuitively pleasing, but in practice it is becoming increasingly difficult to compete with this strategy. In this month’s Talent Zoo post, I explore this topic further with some tips on how to stop marketing like a salesperson. I invite you to check it out and be sure to leave a comment. I’d love to hear your view on how companies are selling-out their marketing departments. .

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