Three reasons why you should invest in market research this Autumn.
To get the best results from next year’s marketing budget, plan for research right now.... Read more
27 October, 2022
Brand Rants
Making sense of international marketing and brand strategy in the information age
Most Common Challenges of International Marketing
For even the most accomplished U.S. marketers, the international arena can be a blind spot. Not surprising when you realize just how few US ... Read more
14 July, 2022
Apple: Brand equity in action
Busy business people are quick to relegate things they don't regard as important to the "soft issues" bucket. I've seen everything from pr... Read more
13 June, 2022
How checking strategic blind spots can keep your brand on track
What is a strategic “blind spot,” and why do they play such a big role in marketing success?... Read more
26 October, 2021
How marketing strategists help CEOs drive international business growth
Kathrin Bussmann’s interview with Sean Duffy, Part 1 of 4... Read more
27 September, 2021
Three ways to increase the effectiveness of your global branding efforts.
Discover the three common myths that may be throttling your success.... Read more
22 April, 2021
How could sales and marketing collaborate more effectively for growth?
Sales and Marketing have thier differences, but both benefit from cooperation.... Read more
4 February, 2021
Should I be outsourcing this?
Three criteria marketers can use to find the most cost-effective solution.... Read more
16 December, 2020
How a simple Red Packet converted China to mobile payments
China adopted mobile payments within only three years. An old Chinese tradition, Red Packet, played a crucial role in this transition... Read more
14 February, 2018
Growing international brands & marketing’s role – an expert’s perspective
Sean Duffy explains the challenges for building strong international brands in a digital era and how marketing can make a difference... Read more
28 November, 2017
