What is the difference between sales, marketing and branding?
The notion that there is an activity called “branding” that exists separate from marketing, sales, and all other business activities is ... Read more
20 February, 2024
Brand Rants
Making sense of international marketing and brand strategy in the information age
Should I be outsourcing this?
Three criteria marketers can use to find the most cost-effective solution.... Read more
4 January, 2024
How a simple Red Packet converted China to mobile payments
China adopted mobile payments within only three years. An old Chinese tradition, Red Packet, played a crucial role in this transition... Read more
2 January, 2024
Brand Focus: Getting to the point
The third in a three-part series on best practices to focus your brand's offer and communication. Five filters to sharpen your communic... Read more
18 June, 2014
Brand Focus: It’s just good customer service
The first in a three-part series on best practices to focus your brand's offer and communication. One day I decided I needed a bluetooth he... Read more
22 May, 2014
Getting your brand found online
There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with h... Read more
13 May, 2014
Time for marketers to stop talking about branding
Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has... Read more
16 April, 2014
Coke takes the social out of media
This week Coke Analog Labs have released a new promotional video called Social Media Guard. As wake up calls go, Coke nails it: Funny, poign... Read more
26 February, 2014
The problem with passion
Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case.... Read more
18 February, 2014
Marketing in 2014: The audience imperative
As marketers continue to increase their own online publishing endeavors they should take care not to dismiss traditional media but rather em... Read more
22 January, 2014
