Why content marketing is more than publishing content

The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat it like the court jes...

11 Jan 2023 6660 Views

The Cure for Content: Part II (read part I)

If content is really king then why do most organizations still treat it like the court jester? Under funded, non-prioritized, programs run by junior staff with minimal strategic ability are more the norm than the exception. A recent North American study by the Content Marketing Institute found that on average over half (56%) of those who claim to practice content marketing do so without a documented strategy. In other words, they make it up as they go along. Among poorly performing companies that number jumps to 89% operating without a plan. A European study by Hubspot shows that 71% of content marketers feel their organization’s commitment to content marketing is inconsistent or worse. Only 9% felt their company had truly embraced the concept. 

Pr>Problems with content marketing

iv class="wp-caption alignleft">Content Marketing Plan

If content is really king then why do most organizations still treat is like the court jester?