The iPad (as well as other tablet computers) is being heralded as the savior of the print industry. On the surface, you can understand...20 Sep 2010 2242 Views
The iPad (as well as other tablet computers) is being heralded as the savior of the print industry. On the surface, you can understand why. More people get their information electronically every day. It’s fast.
It’s easy. It’s convenient. Publishers think all their worries will be solved just by creating a tablet version of their publication. Unfortunately, they’re wrong. What ails the publishing industry can’t be fixed simply by digitizing content.In my latest blog post for TalentZoo.com, Will the iPad Save Our Newspapers? Sorry, There’s Not an App for That, I explain the specific steps publishers need to take if they want to compete in a digital world. I invite you to read it and then let me know how you feel about it. What do you think will save newspapers and magazines?
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Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.