Making sense of international marketing and brand strategy in the information age
Written by Carolin Bruder In recent years the influencer scene has increased rapidly. These days, people, especially the younger generation spends considerably more time in front of their... Read more
19 March, 2019Welcome to the inaugural post of our new website. You may have noticed our logo and graphic profile have undergone a major overhaul. But, the real news here is the launch of our new Moso Growth... Read more
10 March, 2015This time last year Duffy Agency sent out an informal survey to a few clients and colleagues. The results weren’t earth shattering, but they did spark a debate inside the agency that over the... Read more
20 January, 2015Five filters to sharpen your communication’s focus. TMI, or too much information, isn’t just a funny internet acronym. It’s the reason why many brands fail to get traction in the market with... Read more
19 June, 2014The third in a three-part series on best practices to focus your brand's offer and communication. Five filters to sharpen your communication's focus. TMI, or too much information, isn’t just a... Read more
18 June, 2014One of the primary tasks of strategic marketing is helping brands focus both their message and their target audience. But for brand managers that means making decisions. And that means taking risks,... Read more
27 May, 2014The first in a three-part series on best practices to focus your brand's offer and communication. One day I decided I needed a bluetooth headset. So I popped into my local phone shop to pick one... Read more
22 May, 2014There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with helpful content for your prospects, perhaps you have an... Read more
13 May, 2014How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement? A premium fashion brand is unsure if it should follow back on Twitter or remain... Read more
8 May, 2014Is it really possible to define a brand position that works globally? When Jack Trout and Al Ries penned the marketing classic, "Positioning the Battle for Your Mind," most of the examples they used... Read more
23 April, 2014
