You know Obama's social media campaign is working when third parties start chipping in. Case in point Paste Magazine’s Obamicon&n...22 Jan 2009 13895 Views
An ingenious idea inspired by the iconic poster art of Shepard Fairey, the site allows visitors to upload photos then turn them into a Fairey-esque poster.
You can use one of the slogans from the election campaign or create your own. And after you have done all this why stop there? Go to the Obamicon store and order your T-Shirt or coffee mug with your own (or someone else’s) Obamicon.
HOW TO USE USER-GENERATED CONTENT TO PROMOTE YOUR BRAND
At the bottom of the Obamicon page is an invitation to learn more about Paste Magazine and a trial offer. I had never heard of Paste Magazine before January 7th. But after visiting the site, I felt positive about their brand and checked them out. If I was into entertainment news I would have surely taken them up on their trial offer. I imagine many have.
The UGC campaign has helped the Paste brand, but it is probably doing even more for the brand Obama. Every day, thousands of people visit the Paste site to interact with the Obama brand for 20 minutes or so in a very personal way. That is any brand manager’s dream. I bet this will be just the beginning of the brand Obama spinoffs and tributes. I hear that a new musical entitled “Obama On My Mind” will premiere on March 21 at the Hen and Chickens Theatre in north London. (I read that in Paste).
Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.