Making sense of international marketing and brand strategy in the information age
How to launch a product — Apple Shows Us How It's Done With The iPHONE 5 Many companies are wondering how to launch a product. It may be apple season (with a small "a") in many parts of the... Read more
14 July, 2023Click here to listen Transcript This is the edited transcript from Bernard Clive's interview with Sean Duffy, a brand strategist. Bernard Clive: Welcome to another edition of your... Read more
31 March, 2023While growth can be elusive for businesses, the strategy behind it is pretty straight forward. As Igor Ansoff famously illustrated with his growth matrix, there are only two variables: Your product... Read more
11 February, 2023“Our tools are better. Our information is better. So why aren’t we better?” Have you ever seen a headline in the business press claiming that most brand launches or M&A-related... Read more
8 February, 2023Written by Liina-Lotta Latvala Picture 1: Pet influencer working on his next ‘pawsome’ Instagram post. They come in all different sizes, species and breeds and each of them has their own... Read more
5 June, 2019Written by Lucas Fenn Figure 1/Title image: example of Dos Equis meme. (imageflip.com, 2018) Today’s Web 2.0 - opportunity for memes in marketing The modern marketing environment is currently... Read more
15 May, 2019Written by Mattias Palm In this article I will present 3 key learnings in order to be successful in sales. The relationship between sales and marketing department will be discussed, the classical... Read more
8 May, 2019Written by Helena Lübeck Image 1: Alexa’s revolution (own illustration based on Ugalde, 2018) Alexa, who are you? Imagine a world where we talk more to our virtual voice assistants... Read more
14 March, 2019Written by Slav Slavov Figure 1. Older Adults and social media marketing can co-exist (Source: Adweek, 2017) Once Upon A Time, There Was A Stereotype About Older Adults… Let’s admit it! In... Read more
27 December, 2018Written by Paulina Haux Lets be straightforward. Every brand manager should include Instagram in their marketing strategy (NewsCred, 2015). If you have not included Instagram in your marketing... Read more
8 August, 2018
