Making sense of international marketing and brand strategy in the information age
Discover how Social Media led online dating into a different direction and got us a new addiction. The Tinder trend might affect your love... Read more
15 August, 2017
Since I started in marketing, I’ve been amazed at our inability, as marketers, to communicate with one other effectively...... Read more
27 June, 2016
Welcome to the inaugural post of our new website. You may have noticed our logo and graphic profile have undergone a major overhaul. But, th... Read more
10 March, 2015
The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more
19 June, 2014
The third in a three-part series on best practices to focus your brand's offer and communication. Five filters to sharpen your communic... Read more
18 June, 2014
The first in a three-part series on best practices to focus your brand's offer and communication. One day I decided I needed a bluetooth he... Read more
22 May, 2014
There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with h... Read more
13 May, 2014
Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has... Read more
16 April, 2014
This week Coke Analog Labs have released a new promotional video called Social Media Guard. As wake up calls go, Coke nails it: Funny, poign... Read more
26 February, 2014
Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case.... Read more
18 February, 2014
