Sorry, You Are Not a Marketing Professional (and Neither Am I)
Since I started in marketing, I’ve been amazed at our inability, as marketers, to communicate with one other effectively...... Read more
27 June, 2024
Brand Rants
Making sense of international marketing and brand strategy in the information age
How checking strategic blind spots can keep your brand on track
What is a strategic “blind spot,” and why do they play such a big role in marketing success?... Read more
26 June, 2024
Top Ten Features of Spotify: Why it should be your daily driver?
Top ten list of different features of Spotify and why Spotify should be your choice of daily driver for music streaming service... Read more
19 June, 2024 Anti-branding: Is There a Negative Effect on Brand Identity and Consumer Behavior?
This post discusses the long-term effect of anti-branding activities on brand identity and consumer behavior, analyzing the case of Ryanair... Read more
10 June, 2024 New consumer trend on the rise: The Agnostic Shoppers. Are you one of them?
New consumer trends have been arising together with new consumer behaviors. The current trend of the agnostic shopper is challenging brands... Read more
23 May, 2024 I don’t always do memes, but when I do, it becomes marketing success
A case of Dos Equis and memes in marketing... Read more
16 May, 2024
Most Common Challenges of International Marketing
For even the most accomplished U.S. marketers, the international arena can be a blind spot. Not surprising when you realize just how few US ... Read more
8 May, 2024
Three ways to increase the effectiveness of your global branding efforts.
Discover the three common myths that may be throttling your success.... Read more
22 April, 2024 The right tone of voice on social media
How to talk to your customers online... Read more
3 April, 2024 Right Now, Right Here: Micro-Moments Change the Game for Brands
Consumer behaviour changed forever and so did the game for brands. Learn all about micro-moments and 4 tips how to win them... Read more
2 April, 2024
