How to spot the warning signs of brand dementia
Confusion, loss of vision, incessant babbling. They used to call it old age or senility. Now we recognize these as the symptoms of bran... Read more
20 August, 2012
Brand Rants
Making sense of international marketing and brand strategy in the information age
Confessions of an email skimmer
Yesterday during a presentation in Stockholm, my desktop was put up on screen. The CEO of the company began to laugh. “I thought I was... Read more
10 August, 2012
THE RISE OF THE “ROI MARKETER”? HELL YES!
Part 2 of 2 To recap from part one: Although their tenure is increasing, CMOs are still the most frequently fired members of the C-S... Read more
31 July, 2012
The rise of the “ROI Marketer”? Hell No!
Part 1 of 2 The concept of the “ROI Marketer” was coined this month in a report from the The Fournaise Marketing Group. He... Read more
25 July, 2012
Stop wasting time with “social media”
You have read how social media wastes a lot of people's time. I couldn't agree more. ... Read more
19 July, 2012How to improve your brand swing
As we head into the dog days of summer, I'm sure a lot of you have your mind elsewhere (like the golf course). So I thought I would join you... Read more
15 July, 2012
The Google Delusion: Too big to fail?
Part 4 of 4 From a branding perspective, Google's behavior is consistent with a company that sees itself as too big to fail. ... Read more
10 July, 2012
The Google Delusion: Don’t be evil
Part 3 of 4 “Don’t be evil” was coined by Google employees Paul Buchheit and Amit Patel in 2000 and has been ki... Read more
6 July, 2012
The Google Delusion: Something for Everyone
Part 2 of 4 I don’t believe any brand can be everything to everybody. But that seems to be the new ambition in Mountain View. ... Read more
27 June, 2012
The Google Delusion: From innovator to imitator
Part 1 of 4 To most people Google seems to be a benevolent nerd-fest offering a free search engine and other online stuff with a quirky cor... Read more
25 June, 2012
