Making sense of international marketing and brand strategy in the information age
How not to get sued by an elf this Holiday Season Hey it's that time of year again. Our client Santa wants to make sure your Holiday marketing communication is compliant. So we thought we'd share... Read more
12 December, 2012I would like to give a big thanks to the CEOs and CMO who attended our workshop, "Survival is Overrated" at MINC today. A sharp group of business leaders each bringing a very innovative product to... Read more
9 November, 2012As we head into the dog days of summer, I'm sure a lot of you have your mind elsewhere (like the golf course). So I thought I would join you on the links with a golf analogy to emphasize the... Read more
15 July, 2012Part 4 of 4 From a branding perspective, Google's behavior is consistent with a company that sees itself as too big to fail. As recent history has taught us, no company is too big to fail (or, at... Read more
10 July, 2012From Fickriver.com Facebook generates 85% of it's $3.7 billion annual revenue from advertising. But the jury is still out on its usefulness as an adviertising medium. Yes you get access to 900... Read more
21 June, 2012Brand strategists - what do they do? Many people ask themselves "what do brand strategists do?". This was also the question recently posed to me by CJ Walker, head of Firehead one of Europe's... Read more
11 June, 2012As we've written about previously, the social media revolution is over. Social media is a reality in marketing. The question now is how to we use this new tool as more than just a diversion? What are... Read more
9 March, 2012By now many of you probably have already heard of Joseph Kony. If not, here’s a quick synopsis. read more via... Read more
8 March, 2012Everyone at The Duffy Agency would like to thank the readers of this blog and all our colleagues and clients for a tremendous year. And in that same spirit, we wish you the happiest of holidays and... Read more
23 December, 2011A recent headline in USA Today read, “Santa's becoming a September fixture” citing Christmas promotions beginning as early as July and August. It’s a retail phenomenon called... Read more
16 November, 2011
