Today, I’m hosting a webinar on the challenges Western brands face when they market their products in China. The talk covers why you...23 Sep 2010 1927 Views
Today, I’m hosting a webinar on the challenges Western brands face when they market their products in China. The talk covers why your biggest obstacles aren’t what you think and how to get your branding on the right track for success in the Chinese market.
A big thank you to all those who are attending and participating. As mentioned during the webinar, here on the blog you can download The Duffy Agency’s latest newsletter featuring a special insert on marketing in China. The China feature includes articles on the psychological differences between the Chinese and Westerners, the lay of the social media landscape in China and why translation is particularly challenging in Chinese.
Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.