Lund University: An entrepreneur’s guide to brands & social media marketing

Big thanks to Craig Mitchell for the invite to address his class in the Master Programme in Entrepreneurship at the Lund Universit...

11 Oct 2011 2655 Views

Big thanks to Craig Mitchell for the invite to address his class in the Master Programme in Entrepreneurship at the Lund University School of Economics and Management in Sweden. I am always inspired by the vision and spirit of the students in this program.

I want to thank those of you who have written for your kind words and I wish you all the best in your entrepreneurial endeavors. The slides I presented can be downloaded here: Sean Duffy’s entrepreneur’s guide to brands & social media marketing.

Success

 

The talk addresses the factors required for start-ups to succeed as well as how entrepreneurs can use social media to help build enduring brands. The lecture was dedicated to the memory of Steve Jobs, an entrepreneur who has inspired so many of us to think different and dare to change the world. I’ve tried to capture the main points from the talk in my latest post on Talent Zoo: Seven Tips for Aspiring Entrepreneurs

 

If you have any quesitons on the slides feel free to contact me.

Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.

Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.