Lund University: An entrepreneur’s guide to brands & social media marketing

Big thanks to Craig Mitchell for the invite to address his class in the Master Programme in Entrepreneurship at the Lund Universit...

Big thanks to Craig Mitchell for the invite to address his class in the Master Programme in Entrepreneurship at the Lund University School of Economics and Management in Sweden. I am always inspired by the vision and spirit of the students in this program.

I want to thank those of you who have written for your kind words and I wish you all the best in your entrepreneurial endeavors. The slides I presented can be downloaded here: Sean Duffy’s entrepreneur’s guide to brands & social media marketing.

The talk addresses the factors required for start-ups to succeed as well as how entrepreneurs can use social media to help build enduring brands. The lecture was dedicated to the memory of Steve Jobs, an entrepreneur who has inspired so many of us to think different and dare to change the world. I’ve tried to capture the main points from the talk in my latest post on Talent Zoo: Seven Tips for Aspiring Entrepreneurs

If you have any quesitons on the slides feel free to contact me.

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