Making sense of international marketing and brand strategy in the information age
Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teaching master's students has taught me. The project began in 2010 when... Read more
18 March, 2014Big thanks to Craig Mitchell for the invite to address his class in the Master Programme in Entrepreneurship at the Lund University School of Economics and Management in Sweden. I am always... Read more
11 October, 2011Recently I was asked to judge a series of presentations made by a group of masters students. The exercise was based on a live project we are working on at The Duffy Agency. They were presenting their... Read more
3 March, 2010International Marketing & Brand Management Program Thanks to all of you in the International Marketing & Brand Management program for attending my Social Media in Marketing lecture this... Read more
8 November, 2009
