Can Pharma and Social Media Coexist?

A FEW POINTERS BASED ON THE US MARKET There has been a lot of enlightening discussions this week at Jacob Fleming's 6th Annual Pharma Brand...

A FEW POINTERS BASED ON THE US MARKET

There has been a lot of enlightening discussions this week at Jacob Fleming‘s 6th Annual Pharma Branding Summit. The global meeting is being held in Barcelona Spain this year. Most of the discussions surround the future of pharma branding, the merits of global versus local brand strategies and the use of social media in pharma branding.

For those of you who attended my talk and for others who are working in the pharma industry and are considering increasing your online activity, here are a few links that you may find helpful:

1. Managing risks and regulatory issues associated with successful pharmaceutical social media monitoring and marketing

2. 0208issue PROOFs – Controlling the message in cyberspace

3. WOMMA

4. Pharma Marketing Blog – Social Media Readiness

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