Making sense of international marketing and brand strategy in the information age
FDA and EU regulations are the least of pharma's challenges. I’m in Berlin on the eve of the Digital Pharma Europe “Unconference.” I’m very excited about the prospect of two days of open... Read more
29 March, 2010I received the following questions from a student at the University of Oregon. She is looking into the history of pharmaceutical marketing and the tactics they use to reach their customers. Thanks to... Read more
13 May, 2009The following is a reply posted in Ad Age in response to the article Big Pharma Finally Taking Big Steps to Reach Patients With Digital Media I've always found it ironic that an industry that... Read more
11 May, 2009HOW SALES-CENTRIC MARKETING KILLS PHARMA BRANDS Excerpt from Life Science Reporter article by Jacob Fleming: " What is the best way to help doctors and patients to get our... Read more
8 July, 2008NEW STUDY REVEALS DTC ADVERTISING INCREASES DIAGNOSIS AND COMPLIANCE In 1997 the FDA relaxed regulations on the use of broadcast media to advertise prescription drugs to consumers. Since that... Read more
8 June, 2008A FEW POINTERS BASED ON THE US MARKET There has been a lot of enlightening discussions this week at Jacob Fleming's 6th Annual Pharma Branding Summit. The global meeting is being held in Barcelona... Read more
30 May, 2008
