Making sense of international marketing and brand strategy in the information age
Written by Emilija Jurgulyte Abstract Email marketing is one of the most powerful tools in marketing communication that emerged a couple of decades ago. It has deep roots in the traditional... Read more
19 September, 2017“I hope I have to pay you a fortune.” A client texted me this message recently in reaction to a campaign proposal. This client is participating in a pilot project my agency started last year.... Read more
10 April, 2015How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement? A premium fashion brand is unsure if it should follow back on Twitter or remain... Read more
8 May, 2014Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teaching master's students has taught me. The project began in 2010 when... Read more
18 March, 2014Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years this sentiment is increasingly being... Read more
18 February, 2014As marketers continue to increase their own online publishing endeavors they should take care not to dismiss traditional media but rather embrace it as a role model for their own online marketing... Read more
22 January, 2014APPLE SHOWS US HOW IT'S DONE WITH THE iPHONE 5 It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but globally it's Apple season (with a capital "A"). That's because... Read more
12 September, 2012Movember 2010 is history. As the dust (and whisker clippings) settle, we are able to gauge the success of this year’s effort. I'm happy to report that Team Duffy raised $1,010 for the... Read more
29 December, 2010What small towns can teach us about the "new" rules of marketing In the 1950s, Madison Avenue decided to reinvent the marketing process. Using mass media, marketing communication moved away from... Read more
1 December, 2010One Mo Bro's plea for more online charities to stop preaching and start participating ‘Tis the season of giving. So what’s the best way to raise money for a good cause? Try this: forget about... Read more
30 November, 2010
