Getting Real at Lund University School of Economics
I've been privileged to have the opportunity to lecture at the Lund University School of Economics for the past three years. Each seme...27 Sep 2010 2759 Views
I’ve been privileged to have the opportunity to lecture at the Lund University School of Economics for the past three years. Each semester, I’ve delivered a series of lectures on strategic marketing to masters and PhD students. I have supplemented these lectures with live cases for students to work on. These cases are actual projects that our clients have agreed to share with the students. The students’ work is judged by the client and the team at The Duffy Agency under real-world criteria. In many cases, their ideas are implemented. It has been a win-win-win proposition for the university, the clients and us at the agency.
Thanks to all the students who attended my lecture on Friday. As promised, my slides and the brief are available here for download:Lund University Lecture 100924. To gain access, you will need the password that was emailed to you.
If you have any problem with the download or questions about the assignment please feel free to contact [email protected]. I look forward to working with you this semester.
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Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.