Making sense of international marketing and brand strategy in the information age
Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has convinced me that they're right. The word "branding" itself has no... Read more
16 April, 2014International brand positioning tips from the Amerikadagen forum on marketing small and medium enterprises abroad. I was honored by the invitation to speak at Amerikadagen, an event that... Read more
3 April, 2014Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teaching master's students has taught me. The project began in 2010 when... Read more
18 March, 2014Celebrating the 17th birthday of McKinsey’s landmark strategy paper as a guide for today’s marketing service firms. It was 17 years ago this month that McKinsey & Company published a... Read more
10 March, 2014This week Coke Analog Labs have released a new promotional video called Social Media Guard. As wake up calls go, Coke nails it: Funny, poignant and oh-so-true. By far the best piece of social... Read more
26 February, 2014Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years this sentiment is increasingly being... Read more
18 February, 2014Why better tactics are unlikely to solve online content and engagement woes. The biggest content marketing challenge for most brands has little to do with content. It’s a matter of mindset. Most... Read more
4 February, 2014Beyoncé’s latest album release shows us how audience power is changing the rules of marketing and creating new possibilities for brands - if you are able to see it. Last month Beyoncé... Read more
27 January, 2014As marketers continue to increase their own online publishing endeavors they should take care not to dismiss traditional media but rather embrace it as a role model for their own online marketing... Read more
22 January, 2014If you have ever lived with a two-year old, then you probably know that a) anything can be turned into a game and b) it’s often the most powerful tactic you have to motivate new behaviors. What... Read more
29 October, 2013
