Figure 2. Social media by information half-life and depth, and associated marketing objectives and purposes Source- Weinberg and Pehlivan (2011)

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10 Dec 2018 860 Views

Figure 2. Social media by information half-life and depth, and associated marketing objectives and purposes Source- Weinberg and Pehlivan (2011)

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Students from the International Marketing and Brand Management program at Lund University are the contributing authors for the BrandBase blog.