Making sense of international marketing and brand strategy in the information age
Written by Joel Isopahkala Image 1: Employer Branding should appear on every level at the workplace (ReviewTrackers, 2017) Employer branding is the process of creating the greatest workplace... Read more
2 October, 2019Written by Emelie Wassberg Predicted to compromise nearly 74% of ad revenues by 2021, native advertising is a rising trend within the field of online marketing. Simply put, native advertising is... Read more
21 March, 2019Written by Carolin Bruder In recent years the influencer scene has increased rapidly. These days, people, especially the younger generation spends considerably more time in front of their... Read more
19 March, 2019Written by Lauren Mocol Figure 1: Computer tracking and monitoring unsubscribe rates As attention spans shrink and the saturation of content grows, marketers search for ways to reduce... Read more
31 January, 2019Written by Iris Politiek Estimated reading time: 7 minutes The time of self-destructing communication has arrived. We are not talking about the Harry Potter movies where Ron gets a howler, a... Read more
19 December, 2018Written by Brendon Case (GreenO, 2017) “The Times They Are A-Changin.” The iconic 1964 hit song by Bob Dylan is an anthem of change for the time. But even Bob Dylan could not have... Read more
25 April, 2018Written by Monika Kubiak Image 1 Surgeon using an Ipad (Source: Citadellkliniken, Instagram, 2017) What would you respond if your surgeon would like to share a live video on you... Read more
18 April, 2018Written by Liliana Avila Promoting products through third parties’ Instagram personal accounts is becoming a more valid mean to increase brand awareness on social media. In this article we will... Read more
11 April, 2018How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement A premium fashion brand is unsure if it should follow back on Twitter or remain... Read more
8 May, 2014Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teaching master's students has taught me. The project began in 2010 when... Read more
18 March, 2014