Social Media ROI
Back in the day when there were many less media options, you could"turn on" your TV campaign and see results the same day. ...8 Sep 2022 2313 Views
Back in the day when there were many less media options, you could “turn on” your TV campaign and see results the same day. Approaching social media with the same expectations will lead to disappointment and failure.This presentation by Olivier Blanchard gives perspective to the whole issue of Social Media ROI. It address the fact that social media works on an entirely different timescale than traditional media used to.
Social Media ROI by Blanchard
Be sure to check out slides 33-35 on the “non-financial impact” of social media. Blanchard emphasizes that you must succeed in this phase to get to a financial ROI. Equally important is the concept of “Transactional Precursors” in slides 49 – 51.
Clients who are not familiar with these two concepts and their contribution to ROI invariably opt to pull the plug on their social media programs prematurely — right about the time when they would have started delivering financial results.
Read more: Social Media ROI vs RODN.
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Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.