Social Media Mantra
What is a Social Media Mantra? Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds and dim the lights in your... Read more
5 July, 2023
Brand Rants
Making sense of international marketing and brand strategy in the information age
Tag Archive: Social Media
Viral advertising: Why this trend is important for you
Written by a Master Student at Lund University The main characters of Heathrow Airport’s Christmas Viral “Coming Home for Christmas” (Heathrow Airport, 2016) A huge plane arrived at Heathrow... Read more
6 April, 2023Social Media ROI
Back in the day when there were many less media options, you could "turn on" your TV campaign and see results the same day. Approaching social media with the same expectations will lead to... Read more
8 September, 2022Is Nike’s Kaepernick campaign sacrificing everything? #JustDoIt
Written by Imke van Deest Nike has done it again - risking it all On September 3rd, the Instagram Post of kaepernick7 created a hype on social media and divided the masses. Colin... Read more
15 January, 2020The right tone of voice on social media
Written by Lena Maria Halberstadt Raise your hand if you have used Instagram, Facebook, Twitter, LinkedIn or WhatsApp today. You are not alone. I plead guilty and with us there are 2.62 more billion... Read more
13 November, 2019Influencer Marketing: Micro or Macro? Maybe Both?
Written by Hinz Chan The Buzz: Social Media Influencer Marketing Recently, social media influencer marketing has generated a lot of buzz and for good reason. While the social media influencer... Read more
23 October, 2019Should Brands Consider Mental Health in Their Social Media Strategies?
Written by: Catharina Nilsson Source: Becca Tapert The link between social media and mental health is a hot topic in today’s society due to its controversial and inconclusive nature.... Read more
16 October, 2019OH NO, I got #Hashtag hijacked! These tips will avoid this happening in the future.
Written by Rebecca Hitijahubessij Have you been a victim of a Hashtag Hijacking? Don’t stress, with these do’s and dont’s, this will never happen to you again. Cowboy hijacking... Read more
4 September, 2019Customer Needs You Must Focus on in a Digital World
Written by Isabelle Andersson Fredagsmys. As Swedes, we all know the concept. Have probably eaten that tacos and squeezed in that sofa when watching Idol ourselves. Unspoken, nobody really likes... Read more
14 August, 2019Influencer Authenticity: Can you trust just anyone with your brand?
Written by Jella Lynn Hauptmann Scrolling through our Instagram feeds, influencers and sponsored ads are dominating the landscape. Nowadays, we can read all about success stories and endless... Read more
7 August, 2019
