Making sense of international marketing and brand strategy in the information age
Written by a Master Student at Lund University The main characters of Heathrow Airport’s Christmas Viral “Coming Home for Christmas” (Heathrow Airport, 2016) A huge plane arrived at Heathrow... Read more
6 April, 2023Back in the day when there were many less media options, you could "turn on" your TV campaign and see results the same day. Approaching social media with the same expectations will lead to... Read more
8 September, 2022Written by Imke van Deest Nike has done it again - risking it all On September 3rd, the Instagram Post of kaepernick7 created a hype on social media and divided the masses. Colin... Read more
15 January, 2020Written by Lena Maria Halberstadt Raise your hand if you have used Instagram, Facebook, Twitter, LinkedIn or WhatsApp today. You are not alone. I plead guilty and with us there are 2.62 more billion... Read more
13 November, 2019Written by Hinz Chan The Buzz: Social Media Influencer Marketing Recently, social media influencer marketing has generated a lot of buzz and for good reason. While the social media influencer... Read more
23 October, 2019Written by: Catharina Nilsson Source: Becca Tapert The link between social media and mental health is a hot topic in today’s society due to its controversial and inconclusive nature.... Read more
16 October, 2019Written by Rebecca Hitijahubessij Have you been a victim of a Hashtag Hijacking? Don’t stress, with these do’s and dont’s, this will never happen to you again. Cowboy hijacking... Read more
4 September, 2019Written by Isabelle Andersson Fredagsmys. As Swedes, we all know the concept. Have probably eaten that tacos and squeezed in that sofa when watching Idol ourselves. Unspoken, nobody really likes... Read more
14 August, 2019Written by Jella Lynn Hauptmann Scrolling through our Instagram feeds, influencers and sponsored ads are dominating the landscape. Nowadays, we can read all about success stories and endless... Read more
7 August, 2019Written by Liina-Lotta Latvala Picture 1: Pet influencer working on his next ‘pawsome’ Instagram post. They come in all different sizes, species and breeds and each of them has their own... Read more
5 June, 2019
