Making sense of international marketing and brand strategy in the information age
The life expectancy of a CMO has reached an all time high of 3.5 years (nearly double what is was five years ago) but it seems the rift between CEOs and their CMOs has never been greater. That was... Read more
26 September, 2012Part 2 of 2 To recap from part one: Although their tenure is increasing, CMOs are still the most frequently fired members of the C-Suite. A survey conducted by the The Fournaise Marketing Group... Read more
31 July, 2012Part 1 of 2 The concept of the “ROI Marketer” was coined this month in a report from the The Fournaise Marketing Group. Here’s why I think this is the worst idea in marketing — and why it... Read more
25 July, 2012Has anyone ever asked you to demonstrate the ROI of a $1M TV spot or $25K brochure? Me neither. But suggest to a marketing executive today that they spend a few thousand on a social media initiative... Read more
22 January, 2010
