Tag Archive: ROI

Why the CMO has to go

The life expectancy of a CMO has reached an all time high of 3.5 years (nearly double what is was five years ago) but it seems the rift between CEOs and their CMOs has never been greater. That was... Read more

26 September, 2012


 Part 2 of 2 To recap from part one: Although their tenure is increasing, CMOs are still the most frequently fired members of the C-Suite. A survey conducted by the The Fournaise Marketing Group... Read more

31 July, 2012

The rise of the “ROI Marketer”? Hell No!

Part 1 of 2 The concept of the “ROI Marketer” was coined this month in a report from the The Fournaise Marketing Group. Here’s why I think this is the worst idea in marketing —  and why it... Read more

25 July, 2012

Social Media ROI vs RODN

Has anyone ever asked you to demonstrate the ROI of a $1M TV spot or $25K brochure? Me neither. But suggest to a marketing executive today that they spend a few thousand on a social media initiative... Read more

22 January, 2010