This summer’s “Elf Yourself”
BRILLIANT VIRAL CAMPAIGN FOR PALTALK Subject: Is it true? ... Read more
9 July, 2008
Brand Rants
Making sense of international marketing and brand strategy in the information age
Can pharma cure its brands?
HOW SALES-CENTRIC MARKETING KILLS PHARMA BRANDS Excerpt from Life Science Reporter article by Jacob Fleming: " What is the best way to hel... Read more
8 July, 2008Web 2.0 enters its Cambrian period
HOW TO DEAL WITH THE EXPLOSION OF WEB 2.0 SITES About 542 million years ago life on our planet experienced what geologists call the &... Read more
4 July, 2008Duffy Reunion BBQ 2.0
IS NOTHING SACRED? It all started when my brother Kevin set up a Wiki to help organize our family reunion. The welcome message on the Wiki ... Read more
1 July, 2008What I learned at the Cannes Lions
Each year ad agencies and clients from around the world gather in thesouth of France for the industry's premier event: The Cannes Lions... Read more
24 June, 2008Cannes-fusion: Advertising’s identity crisis
YOU'RE IN ADVERTISING - GET OVER IT. The Cannes Lion's is arguably the most celebrated event in the advertising industry. The brighte... Read more
20 June, 2008
What Apple learned from NASA
THE DIFFERENCE BETWEEN RELEASING AND LAUNCHING NEW PRODUCTS The new iPhone will continue to gain traction in our collective imagination unt... Read more
12 June, 2008What is social media?
Everyone is blogging about social media these days. So much so that one would assume that the whole world is familiar with this term. ... Read more
10 June, 2008Direct to consumer drug advertising is good for you.
NEW STUDY REVEALS DTC ADVERTISING INCREASES DIAGNOSIS AND COMPLIANCE In 1997 the FDA relaxed regulations on the use of broadcast media... Read more
8 June, 2008Dunkin’ What?!
AMERICA'S FAVORITE DONUT SHOP RE-BRANDS FOR EUROPE I was walking down Barcelona's main shopping street (Passeig de Gràcia) this afte... Read more
31 May, 2008
