So funny it hurts – the latest ad process parody
In case you ever wondered how bad ads get that way, you may want to check out this film. It's a cross between Truth in Advertising and Nine ... Read more
26 June, 2009
Brand Rants
Making sense of international marketing and brand strategy in the information age
Will you be at the Cannes Lions 2009?
Well it's June and that mean tines for the annual pilgrimage to the South of France. If you will be at the Cannes Lions next week let'... Read more
18 June, 2009Zombie Marketing: Why dead brands are being brought back from the grave
Today I received a package from my sister who lives in Boston. Inside was something I haven’t seen since I was twelve:... Read more
9 June, 2009News you can use
We've just published the summer edition of The International Duffy Tribune at the agency. It's a collection of marketing and advertising cas... Read more
4 June, 2009The Kindle story offers lessons for all marketers
Kindle: an elegant union of strategy, tech and environment A couple of weeks ago I was in Boston on my way to have lunch with a marketing s... Read more
20 May, 2009
Pharma, heal thyself
I received the following questions from a student at the University of Oregon. She is looking into the history of pharmaceutical marketing a... Read more
13 May, 2009Brand Rants blog now available on Kindle
Kindle now offers its users the opportunity to subscribe to their favorite blogs via their Kindle. New posts are automatically delivered to ... Read more
13 May, 2009Why pharma needs social media
The following is a reply posted in Ad Age in response to the article Big Pharma Finally Taking Big Steps to Reach Patients With Digital Medi... Read more
11 May, 2009Back to Basics
I’d like to thank you all for being here for the 2009 TAAN Global summit. I know most of you traveled great distances to join us here ... Read more
5 May, 2009Two things even social media can’t cure
Today you have more options for marketing your brand than ever. Tomorrow you'll have even more. And that’s the problem. To read Ad Age... Read more
29 April, 2009
