What Apple learned from NASA
THE DIFFERENCE BETWEEN RELEASING AND LAUNCHING NEW PRODUCTS The new iPhone will continue to gain traction in our collective imagination unt...
12 Jun 2008 2339 ViewsTHE DIFFERENCE BETWEEN RELEASING AND LAUNCHING NEW PRODUCTS
The new iPhone will continue to gain traction in our collective imagination until it goes on sale next month. For my part, I missed Steve Jobs keynote and haven’t seen the ads yet. But on July 11th I’ll be at the Apple Store on Boylston Street anyhow, credit card in hand like thousands of other people around the world. Why is that? Because this product is being launched like a rocket not released like a butterfly.
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