What Apple learned from NASA

THE DIFFERENCE BETWEEN RELEASING AND LAUNCHING NEW PRODUCTS The new iPhone will continue to gain traction in our collective imagination unt...

12 Jun 2008 2170 Views

THE DIFFERENCE BETWEEN RELEASING AND LAUNCHING NEW PRODUCTS

 

The new iPhone will continue to gain traction in our collective imagination until it goes on sale next month. For my part, I missed Steve Jobs keynote and haven’t seen the ads yet. But on July 11th I’ll be at the Apple Store on Boylston Street anyhow, credit card in hand like thousands of other people around the world. Why is that? Because this product is being launched like a rocket not released like a butterfly.

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Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.