Obamicon yourself!
You know Obama's social media campaign is working when third parties start chipping in. Case in point Paste Magazine’s Obamicon UGC campaign site which was launched on January 7th. An ingenious... Read more
22 January, 2009Making sense of international marketing and brand strategy in the information age
You know Obama's social media campaign is working when third parties start chipping in. Case in point Paste Magazine’s Obamicon UGC campaign site which was launched on January 7th. An ingenious... Read more
22 January, 2009CANDIDATES USE SOCIAL MEDIA TO RE-ENERGIZE US POLITICS Could this be the dawn of a new political era of citizen involvement in politics? I blogged earlier about the role of social media in this... Read more
4 November, 2008OBAMA'S INTERNET PRESENCE WILL CONTINUE TO PLAY STRONG ROLE IN HIS PRESIDENCY If there is anyone out there who still doubts the power of the internet to shape public opinion and forge alliances;... Read more
7 November, 2008OK, all the Americans at The Duffy Agency have now voted. Like many Americans, I'll be watching the results come in for the rest of the day trying to piece together fragments of data to divine who my... Read more
6 November, 2012STATISTICALLY OBAMA ALREADY WON THE ELECTION MONDAY NIGHT When you work in marketing, you’re bombarded with statistics. I’ve long maintained that inside big companies statistics are often... Read more
4 November, 2008ARE WE WITNESSING THE BEST SOCIAL MEDIA MARKETING CAMPAIGN EVER? Politics aside, I have to hand it to brand Obama. It’s no secret that the Obama camp has vastly out gunned McCain with regard to... Read more
14 October, 2008