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Strategic Marketing forInternational Brands

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    • Brand Rants
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Brand Rants

Making sense of international marketing and brand strategy in the information age

Brand Focus: Getting to the point

The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more

19 June, 2014

Brand Focus: The fear factor

The second in a three-part series on best practices to focus your brand's offer and communication.... Read more

27 May, 2014

Brand Focus: It’s just good customer service

The first in a three-part series on best practices to focus your brand's offer and communication. One day I decided I needed a bluetooth he... Read more

22 May, 2014

Getting your brand found online

There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with h... Read more

13 May, 2014

Nine ways to adjust your brand strategy to work online

How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement   A premium fashi... Read more

8 May, 2014

The fallacy of global brand positioning

Is it really possible to define a brand position that works globally? When Jack Trout and Al Ries penned the marketing classic, "Position... Read more

23 April, 2014

Time for marketers to stop talking about branding

Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has... Read more

16 April, 2014

5 Tips for taking your brand abroad

What are the opportunities and challenges facing brands who wish to market themselves internationally? This was the focus of "Amerikadagen."... Read more

8 April, 2014

Positioned for Success: How SME brands can rule the world

International brand positioning tips from the Amerikadagen forum on marketing small and medium enterprises abroad. I was honored by the invi... Read more

3 April, 2014

The DOs and DON’Ts of strong brand positioning

Few things will help your brand build an engaging online audience faster than a strong position. Your brand’s position is an early gat... Read more

26 March, 2014
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