Brand Focus: It’s just good customer service
The first in a three-part series on best practices to focus your brand's offer and communication. One day I decided I needed a bluetooth he... Read more
22 May, 2014
Brand Rants
Making sense of international marketing and brand strategy in the information age
Getting your brand found online
There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with h... Read more
13 May, 2014
Nine ways to adjust your brand strategy to work online
How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement A premium fashi... Read more
8 May, 2014
The fallacy of global brand positioning
Is it really possible to define a brand position that works globally? When Jack Trout and Al Ries penned the marketing classic, "Position... Read more
23 April, 2014
Time for marketers to stop talking about branding
Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has... Read more
16 April, 2014
5 Tips for taking your brand abroad
What are the opportunities and challenges facing brands who wish to market themselves internationally? This was the focus of "Amerikadagen."... Read more
8 April, 2014
Positioned for Success: How SME brands can rule the world
International brand positioning tips from the Amerikadagen forum on marketing small and medium enterprises abroad. I was honored by the invi... Read more
3 April, 2014
The DOs and DON’Ts of strong brand positioning
Few things will help your brand build an engaging online audience faster than a strong position. Your brand’s position is an early gat... Read more
26 March, 2014
Have graduate students outgrown the classroom?
Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teachin... Read more
18 March, 2014
If the traditional ad agency is dead, what will take its place?
It was 17 years ago this month that McKinsey & Company published a strategy paper called “A revolution in interaction”. It w... Read more
10 March, 2014